Woofeel

Identity System

Woofeel is a pet-tech company dedicated to creating a healthier, happier life for every pet through intelligent care and emotional connection.

Logo

The Woofeel logo draws inspiration from the trusting, affectionate gaze a pet gives its owner. Using minimalist lines, it outlines a gentle, smiling face — like a pet smiling, and also like the owner smiling in return.

The upward curves on both sides resemble ears or an embracing gesture, symbolizing companionship and emotional connection. The overall form is simple yet expressive, with balanced whitespace and symmetry that convey a light, warm, and inclusive visual language. It embodies Woofeel’s balanced philosophy of technology and care — and the silent empathy shared between humans and their pets.

Logo Lockup

Brand Color

Typography

Social Media Template

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