StubHub

Identity System

Rebranding StubHub to provide fans with a dynamic platform that fosters deeper connections to live performances.

Brand Montage

My Role and Insights
I focused on building a stronger sense of community, reliability, and access to unforgettable experiences. My choices included creating a vibrant visual identity and a consistent brand voice. The progress involved extensive research and user feedback sessions to align the rebrand with audience expectations.

Highlights

First comprehensive identity system branding combining graphic design with motion and narrative design skills.
Learned the importance of an entire branding system and brand voice

Logo

The logo is inspired by the spotlights used in stage performances and live events, as well as the glow sticks embraced by fan groups. The logo is based on a one-point perspective grid, strategically placing a focal point in the center to emphasize dynamism and create a strong visual impact.

This design creates a dynamic visual impact, representing the energetic essence of live moment. Additionally, the central focus symbolizes lifelong memories and the incredible experiences shared by a passionate fan community.

Logo Lockup

Opening Logo Animation

Closing Logo Animation

Brand Color

Typography

Graphic Elements

Identity Poster

Content Poster

Website

Social Media

Environment Mockups

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