StubHub

Identity System 

Rebranding StubHub to provide fans with a dynamic platform that fosters deeper connections to live performances.


Brand Montage



LogoThe logo is inspired by the spotlights used in stage performances and live events, as well as the glow sticks embraced by fan groups. The logo is based on a one-point perspective grid, strategically placing a focal point in the center to emphasize dynamism and create a strong visual impact. 
       
 


Opening Logo Animation


Closing Logo Animation





Identity Poster


Content Poster



Website





Social Media



Environment Mockups



Brand Color

Typography


Graphic Elements



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Ⓒ Stella Chen 2025