Evernote

Identity System

Rebranding Evernote to emphasize its evolution into a comprehensive professional tool, highlighting enhanced features for productivity and collaboration.

Brand Montage

My Role and Insights
I focused on distinguishing Evernote from its competitors by emphasizing its transition to a professional and collaborative platform. My choices included developing a cohesive visual identity and a brand voice that underscores professionalism, ease of use, and innovation.

Highlights

First comprehensive identity system branding combining UI/UX skills.
Developed skills in aligning brand voice with user expectations.

Logo

The Evernote logo is inspired by the concept of a mind map, a visual tool that helps people organize information, plan effectively, and achieve their goals. The design embodies structure and clarity, symbolizing the essence of productivity and success.

The central diamond shape represents success, acting as the focal point around which ideas and tasks revolve. This diamond also cleverly forms part of the letter “E,” making the entire logo subtly represent Evernote. The surrounding elements create a sense of connectivity and flow, illustrating how Evernote facilitates seamless information management and collaboration. This design captures the transformative power of well-organized thoughts and plans, embodying the drive towards achieving success.

Logo Lockup

Opening Logo Animation

Closing Logo Animation

Brand Color

Typography

Graphic Elements

Identity Poster

Idenityty Moving Poster

Content Poster

Website

Tablet

Mobile

Environment Mockups

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